Marco and Lucio, founders of C+P Consulting, met at a software development company focused on enhancing the innovation process. They discovered that their complementary skills were hindered by the traditional consulting model. This model lacked customer-centricity, as it involved extensive work before receiving client feedback and required constant alignment between multiple consultants. To address these issues, Marco and Lucio developed a collaborative approach. They deepened their understanding of each other’s expertise to better comprehend customer requests and explore various software solutions. Involving both of them throughout the process led to improved outcomes and significantly reduced project timelines. Additionally, Lucio’s experience in customer-centric product development led to the adoption of an agile process, allowing for progressive shaping of solutions from mock-ups to the final product. With their beliefs firmly established, Marco and Lucio established C+P Consulting to bring their customer-centric approach to every project.